Our Brand Story

Ògúnlọ́wọ̀ is a Yoruba word meaning:

ògún -the god of war and iron, who taught humanity how to build with axes

ní - has, have, own

ọ̀wọ̀ - honour, respect

In Yoruba mythology, Ògún is the god of iron, war, and labour. Ògún is a powerful spirit and warrior who is said to have descended from heaven, and is considered one of the earliest divinities in the Yoruba pantheon. The brand appreciates and celebrates the identity of West Africa through the use of language and descriptive ways of expression.

Yoruba culture is expressive, deep, meaningful and rich and one word can take on various meanings. Our collections feature African expressions from the old and modern-day lexicon. It is intimate, bespoke, it's personality is bold, strong, classy and elegant. It is creative and intuitive, confident in its DNA.

The 13 Ògúnlọ́wọ̀ Candle Co. customer is a lover at heart. They are curious explorers, cerebral and conscious. They are authoritarian, hardworking and self-preservationists. Our customers appreciate sensual pleasures and indulge in scents as immediate mood boosters. Knowing the world can be hard sometimes, they prioritize wellness and live life in full bloom.

Our fragrances are a blend of strength, softness and mystique.